Mana is produced by Heaven Labs in Modletice near Prague. The company was founded in 2014 by Jakub Krejcik, a Czech visionary who started the company with little start-up capital and no assistance from investors. His intention was not only to design a peak-nutrition powder, but also an economical and environmentally-friendly product that would accelerate the sustainable food movement.
The first official version in powder form was created in August 2014. In 2016, ManaDrink, an already homogenized drink based on the powder recipe, was launched on the market. As of 2019, Heaven Labs also produces the ManaBurger, the world's first nutritionally complete and 100% plant-based burger. Meanwhile, the company is constantly working to improve the composition and nutritional value of its meals, and is currently serving Mark 6—the 6th incarnation of Mana.
What was originally a small start-up is now a global brand. Through e-shops, it sells not only in the Czech Republic, but also throughout Europe, including the UK, and for over a year now in the USA. Within the Czech Republic, the company is also thriving in retail, where it has taken over all the key retail chains. ManaBurger is making inroads into the gastronomy sector. The company is constantly working on further growth and accessibility.
From the very beginning, one of the company's main goals has been to invent a food that is not only nutritionally complete and tasty, but also environmentally-friendly and will answer questions about human nutrition decades from now. This is why all Mana products are purely plant-based, and why the composition of all Mana products is based on hard data. Every ingredient is thoroughly tested in company labs and the certified labs of other global institutions, which ensures selection of only those ingredients that have high nutritional content relative to their ecological footprint.
The long-term aim is to one day manufacture products in a closed environmental loop—with a completely neutral ecological footprint. In recent years, Mana has already triggered a paradigm shift in the way people think about food.